[product] “Once we launched the model, BBC/ICECREAM all the time had nice illustration inside Europe, and this has grown even stronger over the past 5 years with the event of Billionaire Boys Membership EU. I visited the showroom in Paris final 12 months and was blown away with the standard and execution of the EU collections. I instructed my group “we have to name this BBC EU and section it from the US line”. I’m humbled to formally announce that Billionaire Boys Membership EU is the premium tier throughout the BBC/ICECREAM Universe.”
New @bbcicecream_eu gadgets out there now on-line.
👉 Hyperlink in bio for web site.
BBC EU founder @pharrell on the model’s growth.
📸 by @bbcicecream_eu.